What’s the best way to get to know your customer? Traditional marketing uses database-driven information such as demographics, psychographics, or purchase history to track and monitor prospect and customer behavior. But today, marketers can tap into signals that will let you connect with customers in far more relevant ways. Find out why realtime marketing really does represent a big shift in how brands connect with customers. What are the different types of contextual relationships you can create? What technologies do you need in your realtime marketing toolbox? And what are the characteristics that all realtime brands have in common?