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McDonald's #RLTM NY Case Study
Case study of how McDonald’s manages customer expectations and addresses PR issues using Twitter and other realtime media.
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From Digital Marketing to Realtime Marketing
What’s the best way to get to know your customer? Traditional marketing uses database-driven information such as demographics, psychographics, or purchase history to track and monitor prospect and...
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Attentive.ly
presentation by Rosalyn Lemieux, CEO, Attentive.ly (@attentive_ly) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Beyond Realtime Marketing: Become A Realtime Brand. -- Chris Lindland, Betabrand
presentation by closing keynote speaker Chris Lindland of Betabrand at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Evergage
presentation by Karl Wirth, CEO & Founder, Evergage (@Evergage) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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GroupHigh
presentation by Andy Theimer, Co-Founder, CEO, GroupHigh (@grouphigh) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Internet Media Labs
presentation by Robert Moore, President & Founder, Internet Media Labs (@internetlabs) at at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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The Second Screen: Connect Your Fans -- John Mullin, R/GA Interactive...
realtime marketing business use case by John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) at #RLTM Realtime Marketing Lab, October 14, 2013 at The...
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Manage and Measure Your Brand Perception -- Ken Ericson, Xerox
realtime marketing business use case by Ken Ericson (@kenericson), Director of Content Marketing, Xerox, at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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The Second Screen: Connect Your Fans -- Leila Thabet, We Are Social US...
realtime marketing business use case by Leila Thabet (@TweetingLeila), Managing Director, We Are Social US (Breaking Bad) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Mass Relevance
presentation by Jeremy Mauer, Market Director, Mass Relevance (@massrelevance), at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Punchtab
presentation by Angela Sanfilippo, CMO, Punchtab (@punchtab) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Tellagence
presentation by Matt Hixson, Co-Founder & CEO, Tellagence (@Tellagence) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Traackr
presentation by Derek Skaletsky, Chief Opportunity Officer, Traackr (@traackr) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Wayin Hub
presentation by Jack Patterson, Business Development, Wayin (@Wayin) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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Trendr
presentation by Peter Davison, Co-Founder, CMO, Trendr (@Trendrinc) at #RLTM Realtime Marketing Lab, October 14, 2013 at The Altman Building, NYC.
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